Screen reader users often navigate websites by generating a list of links and using simple keystrokes to explore that list. Links should, therefore, always make sense out of context. Here’s how to write links with meaning:
Avoid ambiguous phrases.
- Click here
- Read more
Tell readers what to expect.
Link text should be descriptive enough to convey the destination and purpose of the link. Users should know where a link will take them and whether they will be prompted to download a file. Here are some examples of vague and meaningful link text:
- Vague: Learn more about our undergraduate programs here and here.
Meaningful: Learn more about our undergraduate majors and minors.
- Vague: Click here to read our advising schedule.
Meaningful: Our advising schedule is now available online.
- Vague: Accessibility workshop (register)
Meaningful: Register for our accessibility workshop.
Make links noticeable.
Links should stand out from the surrounding text, appearing underlined or in a significantly lighter or darker color than the main text. This helps users with a wide range of vision problems — including colorblindness and middle-aged presbyopia — identify links more easily.