Screen reader users often navigate websites by generating a list of links and using simple keystrokes to explore that list. Links should, therefore, always make sense out of context. Here’s how to write links with meaning:

Avoid ambiguous phrases.

These include

  • Click here
  • Here
  • Read more
  • Info

Tell readers what to expect.

Link text should be descriptive enough to convey the destination and purpose of the link. Users should know where a link will take them and whether they will be prompted to download a file. Here are some examples of vague and meaningful link text:

  • Vague: Learn more about our undergraduate programs here and here.
    Meaningful: Learn more about our undergraduate majors and minors.
  • Vague: Click here to read our advising schedule.
    Meaningful: Our advising schedule is now available online.
  • Vague: Accessibility workshop (register)
    Meaningful: Register for our accessibility workshop.

Make links noticeable.

Links should stand out from the surrounding text, appearing underlined or in a significantly lighter or darker color than the main text. This helps users with a wide range of vision problems — including colorblindness and middle-aged presbyopia —  identify links more easily.